Motivation is the driving force within individuals that impels them to action. This driving force is produced by a state of uncomfortable tension, which exists as the result of an unsatisfied need.
Successful marketing persuades a prospective client to purchase the product or service you are selling. One of the most effective ways to accomplish this is to appeal directly to one or more of his basic needs.
Beginning with physiological, or basic life survival, needs, the model progresses in subsequent steps through safety and security, love and belongingness, self-esteem and finally self-actualization. Maslow postulated that as man meets the needs at the first level, he moves toward the next, then the next and so on.
Applied to marketing theory, your ability to effectively appeal to one of these motivational drivers is a key determinant of your potential success. The same marketing campaign is unlikely to appeal to those on the first level, as they are driven by the most basic of human needs: Someone driven by the need for self-esteem, in needs level four, is looking for recognition and validation, so you might tailor your marketing to convince her that acquiring and implementing your accounting methods will bring accolades from her peers or make her look good to her boss.
You connect best with prospective customers if you appeal to their needs in a relevant, meaningful way. Consider the level of need your customer is trying to meet, and market your product in such a way as to convince him that it will fulfill exactly that need. Perform periodic evaluations of your marketing techniques because your target audience may not remain static.
The more these two dovetail, the more effective your marketing efforts are. References 1 Integer Pulse: Thompson established and runs a strategic analysis company, is a professional genealogist and participates in numerous community organizations.
Thompson holds degrees from Wellesley and Georgetown in psychology, political science and international relations.Maslow's hierarchy is one way of defining human needs but it has strengths and flaws as a theory, click the link to see the Pros and Cons of Maslow’s Hierarchy.
Marketers frequently use Maslow's heirarchy to target their ads towards needs at different levels of the hierarchy, to see examples of those ads click here. 6 MOTIVATION FOR BUYING BRANDED ITEMS: A CROSS COUNTRY APPLICATION OF MASLOWS HIERARCHY OF NEEDS IN CONSUMER DECISION MAKING Emmanuel Selase Asamoah, Miloslava Chovancová, A.
Chamaru De Alwis.
Jan 09, · Maslow has set up a hierarchy of five levels of basic needs. Beyond these needs, higher levels of needs exist. These include needs for understanding, esthetic appreciation and . To conclude, despite above criticisms, Maslow’s hierarchy can be a useful tool for understanding consumer motivations and business management widely. In reality, our behaviors mostly follow this given order in a certain degree. An analysis of the implications of Maslow's Hierarchy of Needs for networked learning design and delivery Jonathan Bishop Centre for Research into Online Communities and E-Learning Systems, Swansea, Wales, GB.
Consumer motivation is linked to Maslow's "hierarchy of needs.” According to this model, motivational drivers have different levels of importance.
The most common needs are physiological and concern basic survival--the need for food, shelter and safety. To conclude, despite above criticisms, Maslow’s hierarchy can be a useful tool for understanding consumer motivations and business management widely.
In reality, our behaviors mostly follow this given order in a certain degree. Apr 14, · These are the sources and citations used to research Consumer Behaviour Report - Chanel Perfume. This bibliography was generated on Cite This For Me on Tuesday, April 12, Factors Influencing Consumer Buying Behaviour Introduction.
Consumer behaviour is affected by many uncontrollable factors. Just think, what influences you before you buy a product or service? Your friends, your upbringing, your culture, the media, a role model or influences from certain groups?
Maslow’s Hierarchy of Needs.